The established family segment are aged 35-55 and have teenage children.
They tend to own their own home and have sound investments. Their disposable cash is limited due to their children’s expenses, however they are experiencing more free time away from their children and enjoy spending money on cars and holidays.
They are all too aware of the importance of their health.
Things to consider
Budgeting, cashflow and debt reduction.
Protecting income in the event of accident or illness to be able to fund their:
- Vacations and cars
- Savings for retirement
- Investments and negative gearing
- Lifestyle and entertainment
Protecting themselves and their familes against financial hardship in the event of death, disability or major illness by taking out:
- Life insurance
- Total and permanent disablement insurance
- Trauma insurance
Building on their investment portfolios and savings plans to work towards:
- Facelifts and botox!
- Taking vacations
- Tax effective wealth accumulation for retirement
- Buying a caravan or motor home
- Updating a car
- Home renovations
- Estate planning